Naturally fresh
How we (unexpectedly) came to deodorant
When you think of puralpina, images of fragrant marmot herbal ointment immediately come to mind. Perhaps also our Edelweiss hand or foot balm – tried-and-true classics, deeply rooted in Alpine naturopathy. But deodorant?
At first it sounds like a step to the side.
But in truth, it was a step forward.
The beginning
A very personal problem
The idea for our deodorant didn't come from a boardroom or a market trend check. Like so many good ideas, it came directly from real life.
At puralpina, it all began with a very personal experience: My wife had been struggling with underarm odor for a long time. No deodorant really helped. Aluminum, alcohol, perfumes – nothing had the desired effect.
It was only a deodorant cream, which she tried more or less by chance, that finally showed results. And suddenly, the thought occurred to her: Why don't we make our own deodorant?
Skepticism in the team and the first attempts
I brought my idea to the team. Initially, enthusiasm was rather muted:
“A deodorant? We’re known for ointments!”
“A deodorant cream – does that even suit us, Silvan?”
But that was precisely the appeal: daring to do something new without compromising ourselves.
So we started developing it. Our goal: 100% natural. No compromises. No preservatives, no synthetic fragrances, no additives.
Instead, we use local raw materials, proven plant power, and puralpina craftsmanship.
The first prototypes? Promising – but not yet perfect. The effect was good, but the consistency was... in need of improvement. Weeks of tinkering, stirring, testing, and adjusting followed. Until it was there: a cream that applied smoothly, smelled pleasant, and provided reliable protection.
The moment of truth: market launch
What happened surprised even us.
And then came the big moment: the sales launch.
"What, you're making deodorant now?" – we heard this question often. But just as often, the follow-up was: "Wow. That's really good."
The feedback from our customers and retailers was overwhelming:
"Finally, a natural deodorant that works, smells good, is pleasant to apply, and contains no ingredients you don't want in a deodorant.
This also led us to the current statement about our deodorants: Of course it works.
"Of course it works"
When we developed our deodorants, one thing was clear to us:
They should be 100% natural and work reliably.
Today we know: both are possible. Without compromise.
That's why we say with conviction: Of course it works.
A play on words that sums up our idea in one statement.
The next step
The deodorant as a stick
The cream's success motivated us to think further. Many people wanted a classic takeaway form—simple, practical, and hygienic.
Since autumn 2024, our deodorant has also been available as a stick.
Naturally packaged in a cardboard box, ecologically sound, just as effective – and with packaging that is not only sustainable but also beautiful: a real eye-catcher.
Our conclusion: More than just a product
For us, developing the deodorant was more than just a new product. It was a bold step – stepping out of our comfort zone and into a new category. But not just any category.
But with heart, mind and our DNA as natural cosmetics pioneers.
We've been synonymous with honest, natural body care since 1992. With this deodorant, we're now also appealing to a younger target audience—and bringing a breath of fresh air to our product range.
Without leaving our roots.
Hello, I am Silvan
I'm Silvan, Managing Director of puralpina, and I'm convinced that the best ideas don't come from a meeting room, but from real life.
I love honest natural products, Swiss craftsmanship, and the moment when an idea becomes something tangible.