The delicate heroine of the Alps
The Edelweiss
High up, where the air becomes thinner and only a few plants can withstand the harsh climate, grows a flower that has fascinated people for centuries: the edelweiss.
Delicate in appearance, yet incredibly resilient—a symbol of courage, bravery, love, and purity. It's no wonder that numerous myths and legends surround this fascinating mountain flower.
A proof of love with risk
In the past, picking an edelweiss was considered a test of courage – and an expression of deep love.
Anyone who wanted to bring one to their beloved had to climb steep cliffs and overcome dangerous heights of 2,000 to 3,000 meters. A well-known story tells of a man who sought an edelweiss for his beloved—not just a flower, but a promise. A symbol of loyalty, courage, and devotion.
A Botanical Wonder
Leontopodium alpinum
The edelweiss – botanically Leontopodium alpinum – consists of up to 500 tiny individual flowers, arranged in a star shape on white, felt-like, hairy leaves.
This dense, woolly "coat" protects the plant from the intense UV radiation and extreme weather fluctuations at high altitudes. It blooms from July to September, usually on exposed limestone cliffs—where few other plants can survive.
The edelweiss is also popularly called “wool flower” or “lion’s foot”.
From cult symbol to endangered beauty
For generations, the edelweiss has been revered as a Swiss national symbol – a sign of quality, uniqueness and alpine purity.
But with growing tourism, it became endangered. The flower was picked en masse, often as souvenirs—so much so that it is now under strict protection.
Edelweiss also played a role in folk medicine: it was burned as a protection against evil spirits and misfortune – its significance extended far beyond the romantic era.
The power of edelweiss in our natural cosmetics
Edelweiss has not only symbolic but also nourishing properties. Its secondary plant substances, such as flavonoids, phenolic acid, and leontopodic acid, have a positive effect on the skin:
• Antioxidant: Protects against free radicals, UV rays and environmental pollution
• Anti-aging: Supports skin elasticity and protects cells
• Soothing: Ideal for sensitive or reddened skin
Sustainably cultivated
With social commitment
The edelweiss in our natural cosmetics does not come from wild collection, but from controlled cultivation.
The Bad Heustrich Foundation in the Bernese Oberland cultivates our Edelweiss sustainably – with social added value.
Young people and adults with learning difficulties or intellectual disabilities receive training, work and a safe home there.
The delicate flowers are harvested, dried and stored by hand.
In our factory, we produce our own edelweiss extract – for products such as hand balm, foot balm, and lip balm. A touch of alpine freshness, captured in effective, natural care.
This is how we produce our Edelweiss extract
After drying, the edelweiss blossoms are carefully checked for quality and, if necessary, cleaned of impurities. They are then steeped in alcohol for several weeks in dark glass containers to gently extract the valuable plant compounds.
During this time, the extract is gently swirled regularly to ensure optimal dissolution of the active ingredients. After the extraction process is complete, the liquid is filtered and ready for further processing in our factory.
More than just a flower
The edelweiss is more than just a pretty plant. It's a story, a memory, a feeling. A piece of the Alpine soul. And it's precisely this soul that we capture in our products – with love, care, and deep respect for nature.
Let yourself be touched by the power and delicacy of the edelweiss – and discover the magic of a flower that has moved people for centuries.